Building and maintaining a strong corporate culture has become an increasingly important concern for most of the world’s largest companies. Innovative global companies place employees at the center of their development and work together to create a successful culture that benefits individuals and businesses.
By making developing a great corporate culture one of your priorities this year, you increase employee satisfaction, reduce staff turnover and ultimately capitalize on your bottom line. The following article explains the elements that make up a good organizational culture and how these changes can make a difference to your business in 2018.
What is a corporate culture?
Essentially, corporate culture is a set of values that determine what you do (and how you do it) on a daily basis. It covers everything from employee advancement models to messaging strategies to dealing with your local community. When you try to pin down your own culture, it is important to know that every business is different, which means that their culture is different too. It makes no sense to try to replicate the culture of another successful company completely. You need to create a company that is unique to your own business.
If you want to know the culture of your business, it’s best to go straight to the source. Start with an interview with a selection of employees (from all levels of the company) and determine their honest view of the company – what’s wrong and what’s wrong. Do you feel motivated? Do you feel you have access to the tools you need to develop your own career? What is your work-life balance? If you ask such questions, you can get a clear picture of the current corporate culture – and have an overview of where it has to be. Once the results are put together, you have a much clearer idea of what works and what does not. Then you can start to make your culture a better one.
Define your culture
After you set the values that govern your culture, you should write them down. Employees at all levels should be aware of their values and have access to them at all times. Keep in mind that these values determine how everyone in the business (including yourself) behaves. It is therefore important that they are available to all and understood by them. So advertise! The announcement of new cultural values can be an inspirational and motivating event for employees. So they can know that you are listening to them and taking concrete steps to improve job satisfaction.
Develop and develop your culture
Now that your culture exists, it is up to you to ensure its success and development over time. Make sure you promote the new values of your business at all levels. Listen to your employees during the adoption process and make sure that they feel that their thoughts and concerns are valued. You should add a section on cultural values when you interview new employees – and during the introduction process. When it comes to corporate culture, you have to think long term. Take your time, browse and experiment. You will find that a high-quality corporate culture pays off for almost every aspect of your business.